Last friday I went to an interesting event for speakers. I listened to 3 presentations, all of them experienced speakers. On my way home I thought of these presentations and I specifically thought of what I remembered from them. Because ultimately this is the effect you want with a presentation, that the audience remembers your main message. And it struck me that it was not that easy for me to remember what they had said although I clearly remembered more of the third presentation. How come ? All three of them spoke with enthusiasm, they all had a great eyecontact, they all used examples and anecdotes, they all came close to the audience. Two of them had used a PowerPoint and the slides that they had shown were just excellent. But only one of the speakers had clarity and used a real structure in the presentation and in the end…it made all the difference to me !