Winston Churchills’s exact words were like this: ‘A good speech should be like a woman’s skirt; long enough to cover the subject and short enough to create interest’…
I actually should have written this newsletter one month ago as I love to compare company presentations with christmas trees. What we tend to do is focus on detailed slides, like a brochure. And as we all know by now that visuals work in slides, we decorate the bullets with pictures, even clipart (still), pretty much like a christmas tree. But here’s a question for you: do you show and comment these slides when you present your company or do you have a story to tell??
I advise you to focus on a story and use your slides as backup to use them if needed during the discussion with your prospect. Of course, the first thing you will do is ask questions and get to know what their problem or question is though at one point you will have to tell your story. You should be able to tell that story in 1 minute, have a 5 minute version and sometimes it can be even a longer version.
Here is a guideline you can use for your 1 minute that is actually the basis for every longer presentation you would do:
- Describe a situation, which often results in a complication
- Ask the most important question linked to that situation
- Give an answer, which is your core message
When your answer is a solution, end with the 3 most important reasons why this could be a solution for your prospect.
When your answer is a specific product or service, end your 1 minute with the 3 most important benefits for the customer of that product or service. 3 is a magical number, easy to memorize for you and memorable for your audience.
Don’t just focus on a agenda saying where you come from, how big your are, what your mission is. Focus on them, give them benefits, tell your story and prepare it well!
January 29 I organise a workshop at my home (Nieuwenhove, near Ninove) where I combine my 2 passions: presentation and cooking!
The program looks like this:
- I welcome you with a lovely breakfast
- Based on the many interviews I did with CEOs you get ideas how to persuade a high level audience
- You experiment with my ‘Simply Talking’ presentation model that works if you need to communicatie to 1 person, during a meeting, or even a big audience
- For lunch I serve my home made lasagne (vegetarian version and meat version)
- You receive personal feedback on your style and get ideas how to really connect with your audience
- You don’t have to prepare anything, just bring your laptop and real presentations that you have already done
- And you have to taste my chocolate pie before leaving (although I will provide fruit salad for the health addicts)
There are still some places left, price is 300€ for the whole day everything included. If you are interested, mail me at firstname.lastname@example.org