Gisteren kreeg ik een heel leuke mail van iemand die ik onlangs coachte voor zijn presentatie. Hij bedankte mij omdat de presentatie zo goed verlopen was maar wel in het bijzonder omdat ik hem een flexibele structuur had aangeraden want zijn presentatie was net voor het spreken ingekort tot 10 minuten spreektijd. Als structuur hebben we het piramide principe gebruikt en ik raad dat aan voor elk soort presentatie omdat de boodschappen er veel duidelijker uitkomen. Tevreden publiek dus, tevreden klant en tevreden coach
On May 8th I combine my 2 passions again: cooking and inspiring you for your next presentation. Topic is storytelling in business presentations!
I welcome you at 8:30 with breakfast, we start at 9:00, I share my ideas based on the interviews I did with CEOs and VPs to inspire you how to tell your story (short if high level). Please bring your laptop with a presentation you already did or we can work on a presentation you still need to do. I prefer to make this session as interactive as possible! You learn how to stay in control during your presentation, how to pitch, how to convince an audience, and what the most common mistakes are speakers make so you can prevent them.
We end at 12:30. But you cannot leave without a warm meal (last time it was my home made lasagne) and one of my chocolate desserts… Your investment is 300€ for this workshop. This session is limited to 8 people! You can mail me to enroll or ask more questions on email@example.com
I actually should have written this newsletter one month ago as I love to compare company presentations with christmas trees. What we tend to do is focus on detailed slides, like a brochure. And as we all know by now that visuals work in slides, we decorate the bullets with pictures, even clipart (still), pretty much like a christmas tree. But here’s a question for you: do you show and comment these slides when you present your company or do you have a story to tell??
I advise you to focus on a story and use your slides as backup to use them if needed during the discussion with your prospect. Of course, the first thing you will do is ask questions and get to know what their problem or question is though at one point you will have to tell your story. You should be able to tell that story in 1 minute, have a 5 minute version and sometimes it can be even a longer version.
Here is a guideline you can use for your 1 minute that is actually the basis for every longer presentation you would do:
- Describe a situation, which often results in a complication
- Ask the most important question linked to that situation
- Give an answer, which is your core message
When your answer is a solution, end with the 3 most important reasons why this could be a solution for your prospect.
When your answer is a specific product or service, end your 1 minute with the 3 most important benefits for the customer of that product or service. 3 is a magical number, easy to memorize for you and memorable for your audience.
Don’t just focus on a agenda saying where you come from, how big your are, what your mission is. Focus on them, give them benefits, tell your story and prepare it well!