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Stop speaking before your audience stops listening…

I know so many people who think that the longer you speak and the more content you provide, the more valuable it is. But what about your audience? They have most often a very passive role, just listening, and that is far more difficult than speaking.

Just last week I was following a presentation and I am convinced that everyone was there, as I was, because they were very interested in the topic. Normally this presentation was a session of 1,5 hours (this is for Peter Hinssen for example his favorite time frame for speaking). But as people were coming from all around Belgium and the presentation was organized in Genk, they had asked the speaker to make this a longer session (about 2,5 hours). Far too long and extremely difficult for the audience!

So let me ask you this? Do you organize welcome days for new people? Do they have to listen to presentations of the different division? This is all organized with the best intentions but let me give you this advise. Share short stories with them so they can get to know the company values and send facts & figures or whatever they need. Let them network with each other and mingle with people from the company. Make it fun and it will be so much more valuable… Enjoy your next presentation!

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