Gisteren kreeg ik een heel leuke mail van iemand die ik onlangs coachte voor zijn presentatie. Hij bedankte mij omdat de presentatie zo goed verlopen was maar wel in het bijzonder omdat ik hem een flexibele structuur had aangeraden want zijn presentatie was net voor het spreken ingekort tot 10 minuten spreektijd. Als structuur hebben we het piramide principe gebruikt en ik raad dat aan voor elk soort presentatie omdat de boodschappen er veel duidelijker uitkomen. Tevreden publiek dus, tevreden klant en tevreden coach
Last friday I went to an interesting event for speakers. I listened to 3 presentations, all of them experienced speakers. On my way home I thought of these presentations and I specifically thought of what I remembered from them. Because ultimately this is the effect you want with a presentation, that the audience remembers your main message. And it struck me that it was not that easy for me to remember what they had said although I clearly remembered more of the third presentation. How come ? All three of them spoke with enthusiasm, they all had a great eyecontact, they all used examples and anecdotes, they all came close to the audience. Two of them had used a PowerPoint and the slides that they had shown were just excellent. But only one of the speakers had clarity and used a real structure in the presentation and in the end…it made all the difference to me !
Neil Lazarus talks in his video below how to introduce and end a presentation. In the introduction you ideally answer questions like ‘what is the objective of the presentation’ and ‘why is it important for the audience to listen to that presentation’. In other words ‘what’s in it for the audience ?’… Apart from the opening I advise everyone to think clearly about their last sentence. This is a sentence you will adress to the audience AFTER the questions to complete your presentation without having to say ‘thank you for your attention’. What I like to say at the end of my lecture is this ‘if there is ONE thing I want you to remember from this presentation, it is….’ (and then I say something I think was extremely important for them to remember). Neil Lazarus demonstrates this in a very nice way. Now, I don’t like his body language that much, but it is the content that is interesting…