The power of metaphores

I had the pleasure to see Jef Staes presenting this week! What a speaker… But what strikes me most is this: he sinned against so many ‘presentation rules’ and still managed to leave a lasting impression. He sat down, something I would never recommend. He didn’t have the most exciting start using even hesitant words. But he did one thing that was extremely strong: his whole speech was one long metaphore (comparison he made with sheep in all its forms) and I’m sure everyone in the audience still remembers what his core messages were. So far for presentation techniques…

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